When we are running digital campaigns, the malware and bots are hitting them. Because of this, your budgets are going to be squeezed to the point where you will see poor performance and less return on the action when running a brand or a performance campaign.

There are many bot accounts on social media platforms like Facebook, Instagram, and Twitter. Many businesses rely on social media campaigns where they face almost 10%–20% of fake accounts. Because of this, their campaign will not be able to reach their expectations.
A bot that is carried out by competitors or fraudulent publishers is known as Ads Fraud. Such a bot repeatedly clicks on your ads. This also affects organic traffic after that.
Even OTP verification or phone number security is not powerful enough to deal with those kinds of risks because bots will already hack those details.

All bots behave and interact by using chatbots, voice sports, Alexa booking, and online rider bookings like Pathao and InDriver. If they are able to do so, then their impression campaign and click campaign will also have bots. Note: if bots can book online riders, they can click and visit your website, and also fill up a lead form.

Hence, bots have been more sophisticated, and essential to realize that.